How Our Limited Editions Work

Hello again,

As I highlighted in my previous post, we are pleased to now offering limited edition prints. There are, however, several methods to designate a limited edition run, and I want to outline our specific approach.

For each photograph in our gallery, we have identified both the number of total prints that we want to release and the dimensions in which we offer that photograph. We have then allocated a fixed quantity of prints to each size. Note that we do not further distribute an allocation based on type of print (traditional or canvas) or whether the print was framed. As all of the prints in a given dimension are purchased, we will remove the option to purchase that size print.

We have chosen this method in order that our clients know exactly what we mean when we say “Limited Edition”. If we have an edition of 1000, that means that only 1000 prints of that image will be made across all sizes and media. We have come across numerous other photographers and artists who will designate a “limited edition” run of (for example) 1000 prints, but who do not tell their customers that what they actually mean is 100 prints in a specific size, medium, or both. Once that release is sold out, the photographer simply re-issues the image at a different size or medium (sometimes with only minor differences from the previous release) as a new “limited edition” release. We find this approach to be quite misleading, and frankly, a bit insulting to those clients who purchase a print only to discover later that it is not nearly as limited as they were lead to believe.

We allocate the print numbers sequentially across all sizes, as each order is processed. Thus the first person to order a print, regardless of size or print type, gets print number 1, the second gets print 2, etc. The print number will be specified on the front of the print, along with Jodi’s signature. We will also provide a Certificate of Authenticity which contains this information. We do not currently support requests for specific print numbers on orders (e.g. multiples of 100, lucky numbers, etc.).

Finally, while our Gallery Prints are limited edition, we reserve the right to use the same images on non-Print products, such as on greeting cards or in books, which are not limited edition. This is a common exclusion which maintains the value of the prints while allowing others to enjoy the images in a different format.

Please feel free to contact us if you have any questions about our prints in general or this policy in particular.

Terence

City Escapes Nature Photography

Now Providing Limited Editions

Hi all,

I am extremely pleased to announce that, beginning with our Africa release, our Gallery Prints will be offered exclusively as limited editions – at no additional cost.

Over the past two years, we have contemplated how to improve the value of the products that we offer. We have worked hard to ensure that our printing and framing were of the highest possible quality while remaining affordable – our working definition of value. In fact, since we began operations in 2007, we have reduced our costs and passed the savings along in the form of lower prices.

Since our founding, we have often considered whether to limit the number of prints issued for each photograph. We have weighed various arguments, including the additional value to those who purchase a print early against the increased cost and potential disappointment to those who find a print they want only after the edition has sold out. While we are uncomfortable with the idea of having someone who adores one of our prints having to purchase it at an inflated price on a secondary market, or not being able to purchase it at all, we have decided that our primary loyalty must be to our initial customers – who are ultimately responsible for the success of our business – and that the additional value they receive by obtaining a limited edition print is worth the potential discomfort down the road.

Of course, a skeptic might postulate that we have only made this change in order to charge more for our prints. However, we are not making any pricing changes based on this conversion, nor will we in the future. Furthermore, we are making this change retroactive: we are in the process of contacting all of our customers who have already purchased prints from us, and providing them with certificates designating their print as a limited edition. We believe that it is only appropriate that those who have supported us as our business has grown benefit from the increased value a limited edition print has.

Terence

City Escapes Nature Photography