Hi all,
I am extremely pleased to announce that, beginning with our Africa release, our Gallery Prints will be offered exclusively as limited editions – at no additional cost.
Over the past two years, we have contemplated how to improve the value of the products that we offer. We have worked hard to ensure that our printing and framing were of the highest possible quality while remaining affordable – our working definition of value. In fact, since we began operations in 2007, we have reduced our costs and passed the savings along in the form of lower prices.
Since our founding, we have often considered whether to limit the number of prints issued for each photograph. We have weighed various arguments, including the additional value to those who purchase a print early against the increased cost and potential disappointment to those who find a print they want only after the edition has sold out. While we are uncomfortable with the idea of having someone who adores one of our prints having to purchase it at an inflated price on a secondary market, or not being able to purchase it at all, we have decided that our primary loyalty must be to our initial customers – who are ultimately responsible for the success of our business – and that the additional value they receive by obtaining a limited edition print is worth the potential discomfort down the road.
Of course, a skeptic might postulate that we have only made this change in order to charge more for our prints. However, we are not making any pricing changes based on this conversion, nor will we in the future. Furthermore, we are making this change retroactive: we are in the process of contacting all of our customers who have already purchased prints from us, and providing them with certificates designating their print as a limited edition. We believe that it is only appropriate that those who have supported us as our business has grown benefit from the increased value a limited edition print has.
Terence
City Escapes Nature Photography
